MUMUSE is PINME’s first original character IP.

Like many young people, she is quiet and sensitive, often keeping her feelings to herself. Beneath her silence, however, is a gentle wish to be seen, understood, and cared for.

She may not always stand in the center of attention, but she experiences the world in her own sincere way, while slowly learning how to express herself and connect with others.
MUMUSE represents a delicate and honest emotional state — wanting to hide, yet hoping to be found; feeling shy, yet holding quiet strength inside. Through MUMUSE, PINME hopes to turn unspoken emotions and moments of loneliness, longing, and self-expression into something that can be felt, understood, and cherished.